the story so far

2003- 2013

Founded in South Africa by Lance Clark of Clarks shoes $2M generated in wages 18,000 children supported with education


SOA UK Charitable Trust and it’s subsidiary SOA UK Ltd are founded


Soul of Africa shoes awarded Proudly Made in Africa label acknowledging that the products are: Quality assured, ethically sourced, manufactured in Africa using locally sourced materials and socially beneficial


Ababa shoe has been launched after 12 months of product development process to ensure that it provides all the fundamental skills of shoemaking for the newly recruited trainees


1 in 15 working age adults has a formal job, reducing to 1 in 20 for women. 71% of population is under age 30.

It is estimated that in Africa 1 finished product creates 5 employment opportunities throughout the supply chain.

Soul of Africa leather collection comes in Pittards Wild Hide, sourced from the small- scale farmers in Ethiopia. Supple, naturally scarred leather, fully by-product of the food production, enables the farmers to earn much needed income.

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This is Biruk, 30, born in Addis Ababa. He lives with his parents who are fully dependent on him. He has never made any shoes before joining Soul of Africa program. He is happy to be part of the project and he wants to open his own shoemaking workshop one day.

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Soul of Africa enabled nearly 18,000 children and young people to get education and care by building classrooms, equipping computer centres, organising sport fields as well as supporting income generation initiatives.

We work closely with our Partners to develop products, media,

fundraising campaigns and experiences that have an impact on the word

shoes that matter