the story so far

2003- 2013

Founded in South Africa by Lance Clark of Clarks shoes $2M generated in wages 18,000 children supported with education


SOA UK Charitable Trust and its subsidiary SOA UK Ltd are founded


Soul of Africa shoes awarded Proudly Made in Africa label acknowledging that the products are: Quality assured, ethically sourced, manufactured in Africa using locally sourced materials and socially beneficial


Ababa shoe has been launched after 12 months of product development process to ensure that it provides all the fundamental skills of shoemaking for the newly recruited trainees


Just 1 in 15 working age adults have a formal job, reducing to 1 in 20 for women. 71% of the population is under the age of 30.

It is estimated that in Africa 1 finished product creates 5 employment opportunities throughout the supply chain.

Soul of Africa leather collection comes in Pittards Wild Hide, sourced from small-scale farmers in Ethiopia. Supple, naturally-scarred leather (a full by-product of food production), enables the farmers to earn much-needed income.

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This is Biruk, 30, born in Addis Ababa. He lives with his parents who are fully dependent on him. He had never made shoes before joining the Soul of Africa program. He is happy to be part of the project and he wants to open his own shoemaking workshop one day.

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Soul of Africa enabled nearly 18,000 children and young people to access education and care support by building classrooms, equipping computer centres, organising sports activities – as well as supporting income generation initiatives.

We work closely with our Partners to develop products, media,

and fundraising campaigns that have an impact on the world

shoes that matter