SOUL OF AFRICA IS A SOCIAL ENTERPRISE
PROVIDING SKILLS, EARNINGS AND SUPPORT TO COMMUNITIES IN AFRICA.
MADE IN AFRICA, WORN BY THE WORLD
In 2003 Lance Clark, the 6th generation shoemaker who brought the world the Wallabee and Desert trek boot, was invited to Durban in South Africa to advise on the shoe industry. Witnessing poverty and unemployment Lance decided to pursue the idea to give the people the means, the ambition and the pride to help themselves through shoemaking.
From that beginning, Soul of Africa has been making shoes in South Africa, Tunisia and Ethiopia.
In 2016 Soul of Africa products were awareded Proudly Made in Africa Label acknowledging that our goods are:
- Manufactured in Africa using locally sourced materials
- Socially Beneficial
In 2017 we set up a production line in Ethiopia developing skills and creating sustainable employment for shoemakers, technicians, managers… as the production continues to grow, it will the positively impact on the lives of the employees and their families.