Soul of Africa at Afrobeats Festival

Last week Soul of Africa went to AfroBeats Festival in Barking park. The day was off to a rainy start, but before long the sun began to shine and the music began to play.

Our aim for the day was to share the story of Soul of Africa’s production & contribution to charitable projects. We collected lots of email addresses from people who’d like to hear more about our work and will be issuing a discount on the Soul of Africa range for everyone we chatted to! To help us, 3 awesome young ladies signed up as volunteers. We couldn’t have hoped for better helpers than Claudia, Grace and Tajmarie who were motivated, fun and excited to be representing Soul of Africa charity. We set up next to fellow charity, ‘One’, who encourage people to use their voice to help end extreme poverty and preventable disease around the world.

Our highlight of the day was tasting the delicious African cuisine that the event had to offer – especially the traditional Ethiopian stews and fresh, strong coffee! Unfortunately, we were unable to stay for the headline acts later in the evening, however, the day-time artists were full of energy and got the crowd moving in the sunshine.

Everyone we met on the day was super friendly and lots of members of the public were interested to hear more information about the work of the Soul of Africa Trust. People were particularly intrigued to hear about plans for our new production line in Ethiopia – reflecting way that attitudes towards fashion are shifting. Many people we spoke to expressed an interest in responsibly made products that hold quality and working conditions in high regards – a pleasing signifier that we are on the right track!

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